Pure Hearts (a children’s initiative) has launched ‘Meri Pehchan’

Gurugram,(Manpreet Kaur) : Pure Hearts (a children’s initiative) has launched ‘Meri Pehchan’ – a campaign to build awareness about menstrual hygiene and to encourage the switch from sanitary pads to menstrual cups.

Pure Hearts organized its first free workshop as part of the campaign for the women of Tigra village, Gurgaon, on Jan 7, 2021. Dr Diksha Sabharwal, gynaecologist, Sirona India (a pioneer in the manufacturing of female hygiene products), explained their use in detail. Menstrual cups were distributed free of charge to the women, who took part in the discussion enthusiastically. A second successful workshop was held in Samaspur village, where the participants received the required information and free menstrual cups. WhatsApp groups that include the doctor and all participants have been set up to address queries and track success stories.

Weekly workshops are being organized by Pure Hearts in different villages, bastis and condominiums in Gurgaon to spread the word. As part of this effort, a workshop was conducted at the Public Health Centre (PHC) at WAZIRABAD TODAY that received an overwhelming response and has been a huge success. Dr MPSingh (DIO) and Dr. J.P. Rajliwal (DSO) joined in to acknowledge the Asha workers for their service during Covid times and to support Pure Hearts in this initiative.

Pure Hearts is extremely proud of the Asha workers from various PHCs of Gurgaon who have befriended the cup and become the voices of this weapon of choice. Ms Rekha(Asha worker, Anganwadi Tigra), one such user says, “It’s been a money-saving, comfortable and hassle-free switch with no leakage issues. I am very happy I gave it a try, others should too.“

Ms Sameera Satija (Founder, Crockery Bank For Everyone), who uses the cup regularly, seconds this, “There is a learning curve to getting it in right but once you do, it overcomes problems of lack of water, sanitation and hygiene, and poor disposal facilities in bastis.”

Poonam Agrawal, a Pure Hearts volunteer and resident of Hibiscus, says, “I have made the switch and am amazed at the ease of use. I felt no discomfort and have found it an exceedingly simple process.“

The menstrual cup, apart from being safe, hygienic and pocket-friendly, is an eco-friendly alternative to sanitary napkins. Every woman uses approx. 1,000 sanitary napkins over 10 years, and by making the switch she is substantially reducing sanitary waste. Eshaan Sharma, a student of Grade 11, Pathways School, Gurgaon, says, “It is a huge step towards Swachh Bharat. Such a change will reduce the waste addition into landfills. We need to spread more awareness about this lesser-known alternative to regular menstrual products.”

Pure Hearts is optimistic that the Asha workers and our Didis, after a successful transition, will be the biggest ambassadors of this initiative and become the catalysts for change. This sustainable lifestyle change will not only contribute to women’s health, but to a better environment for future generations.

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